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dc.contributor.authorLau, Tong Yen.en_US
dc.contributor.authorLoh, Pow Chuan.en_US
dc.contributor.authorTay, Hwee Ping.en_US
dc.description.abstractEfforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director of Marketing and Sponsorship, Ms Koh Peck Hoon, was carried out.en_US
dc.rightsNanyang Technological Universityen_US
dc.titleMarketing of the arts in Singapore.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorNoble, Peteren_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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