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https://hdl.handle.net/10356/10859
Title: | Marketing of the arts in Singapore. | Authors: | Lau, Tong Yen. Loh, Pow Chuan. Tay, Hwee Ping. |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 1998 | Abstract: | Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director of Marketing and Sponsorship, Ms Koh Peck Hoon, was carried out. | URI: | http://hdl.handle.net/10356/10859 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_3366.pdf Restricted Access | 310.18 kB | Adobe PDF | View/Open |
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