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Title: Marketing of the arts in Singapore.
Authors: Lau, Tong Yen.
Loh, Pow Chuan.
Tay, Hwee Ping.
Keywords: DRNTU::Business::Marketing
Issue Date: 1998
Abstract: Efforts of the Singapore government to develop the arts scene in Singapore have been significant lately but the effectiveness of the marketing strategy adopted has yet to be known. A survey with valid sample size of 283 was collected. An interview with National Arts Council's Deputy Director of Marketing and Sponsorship, Ms Koh Peck Hoon, was carried out.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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