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Title: Big five personality construct and consumer buying behaviour in Singapore.
Authors: Lim, Ivan Jit Boon.
Siow, Wei Wei.
Tan, Eng Eng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: To further explore the utility and robustness of the ‘Big Five’ personality construct, this study extends the research to Singapore and finds evidence of the same personality structure there. This study is further extended to find a correlation between the Big Five personality construct and common patterns of consumer buying behaviour, and takes a closer look at the impact of the Big Five personality construct on respondents segmented by gender, race and age.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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