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dc.contributor.authorLing, Tai Khiang.en_US
dc.contributor.authorLock, Meng Fei.en_US
dc.contributor.authorOng, Cheong Jin.en_US
dc.description.abstractIn Singapore, it is not uncommon to find stores advertising 50, 60 or even 70% discounts. The question now is how much discount is enough for consumers to perceive a difference and how much discount is needed such that retailers do not lose out too much. With sales and discounts prevalent everywhere these days, one worry is that when consumers are constantly given % discounts, the impact of these discounts may have diminished as they have been conditioned to it.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleA study on the price discount threshold (PDT) and price premium threshold (PPT) of Singaporean consumers.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMarshall, Rogeren_US
dc.contributor.schoolNanyang Business Schoolen_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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