Please use this identifier to cite or link to this item:
Title: Service quality study on a shipping line with particular reference to Jardine Transport Services.
Authors: Koh, Ser Mein.
Wong, Ee Fong.
Wong, Tuck Weng.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 1998
Abstract: The concept of service quality has been a relatively new topic this century and has only caught the interest of both academics and business in the last few decades. This project explores the assessment of service quality based on the SERVQUAL instrument.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
309.34 kBAdobe PDFView/Open

Page view(s) 50

Updated on Oct 24, 2021


Updated on Oct 24, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.