Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10893
Title: Service quality study on a shipping line with particular reference to Jardine Transport Services.
Authors: Koh, Ser Mein.
Wong, Ee Fong.
Wong, Tuck Weng.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 1998
Abstract: The concept of service quality has been a relatively new topic this century and has only caught the interest of both academics and business in the last few decades. This project explores the assessment of service quality based on the SERVQUAL instrument.
URI: http://hdl.handle.net/10356/10893
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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