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|Title:||Promoting Youth.SG : an integrated marketing communications approach||Authors:||Ang, Yiying
Chia, Wan Fen
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications||Issue Date:||2006||Abstract:||How an integrated marketing communications approach was employed in increasing the awareness of Youth.SG and attracting visitors to the web portal. Evaluative research on the outcomes measures the success of the approach and leads to discussion for future implications and recommendations.||URI:||http://hdl.handle.net/10356/1090||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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