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Title: Consumers' perception of Carrefour in Singapore
Authors: Ang, Siew Kuan
Koh, Fiona Mui-San
Tan, E Yng
Keywords: DRNTU::Business::Public relations
Issue Date: 1999
Abstract: The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred store among competitors in the supermarket sector.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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