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|Title:||Consumers' perception of Carrefour in Singapore||Authors:||Ang, Siew Kuan
Koh, Fiona Mui-San
Tan, E Yng
|Keywords:||DRNTU::Business::Public relations||Issue Date:||1999||Abstract:||The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred store among competitors in the supermarket sector.||URI:||http://hdl.handle.net/10356/10945||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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