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Title: Profile of wine drinkers in Singapore.
Authors: Tan, Gary Ting Wei.
Teo, Swee Leng.
Lee, Jee Choon.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: The purpose of this research study is to study the characteristics of Singaporean wine drinkers. The objectives are to analyze these characteristics. The survey was conducted with wine drinkers in November and December of 1998 at supermarkets, bottle shops, wine bars and a restaurant, using a questionnaire. 2 tests were carried out using the Statistical Package for the Social Sciences (SPSS for Windows, 1993).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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