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Title: Study of the factors influencing customer patronage to Spinelli Coffee Company.
Authors: Sng, Adrian Tiam Huat.
Foo, Chik Aun.
Mooi, Peck Yee.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testing. This was done after a review of literature on similar studies in the Food and Beverage industry.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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