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Title: Sing melody singing bus tour : a strategic public communications campaign.
Authors: Chong, Ashley Swee Lin.
Lin, Jia Hui.
Tay, Kewei.
Teo, Weiping.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: To raise awareness and understanding of how choral singing is beneficial to early child development, and to raise recruitment numbers with local non-profit children’s choir Sing Melody to revive the dwindling choir size.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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