Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10953
Title: Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
Authors: Chew, Lay Hong.
Lim, Anthony.
Yeo, Li Sze.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with specific recommendations for the respective establishment.
URI: http://hdl.handle.net/10356/10953
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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