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dc.contributor.authorMohamed Hairul Borhan.en_US
dc.contributor.authorSiti Nurbaah Akbar.en_US
dc.contributor.authorWinda Guntor.en_US
dc.description.abstractThe motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on the right group of individuals. Surveys and in-depth interviews were then conducted to identify factors that would attract and encourages repeat visits. Finally, feasible recommendations were made to attract more youths to the heritage centre as a way to ensure that they keep the Malay heritage alive in Singapore.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.titleStudy on Taman Warisan Melayu as a heritage attraction.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorHenderson, Joan C.en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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