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Title: Campaign research : case study on anti-smoking campaign in Singapore.
Authors: Chua, Hui Koon.
Tan, Evelyn Chuen Lay.
Tan, Woei Tyng.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 1999
Abstract: The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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