Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10965
Title: Service quality : SingTel and MobileOne.
Authors: Ho, Siew Poh.
Leow, Chin Teck.
Lim, Wang Lian.
Keywords: DRNTU::Business::Marketing::Customer services
Issue Date: 1999
Abstract: In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modified version of the SERVQUAL model.
URI: http://hdl.handle.net/10356/10965
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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