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|Title:||Service quality : SingTel and MobileOne.||Authors:||Ho, Siew Poh.
Leow, Chin Teck.
Lim, Wang Lian.
|Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||1999||Abstract:||In this research, the service quality of both companies will be determined and comparisons will be drawn to evaluate why M1 was able to gain a foothold in the telecommunications industry here despite the fact that it was much smaller and relatively inexperienced. Insights will be drawn using a modified version of the SERVQUAL model.||URI:||http://hdl.handle.net/10356/10965||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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