Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10970
Title: POSBank - DBS bank merger and its impact on POSBank customers
Authors: Chong, Shu Yee.
Lim, Chen Chen.
Tan, Yi Ling.
Keywords: DRNTU::Business::Finance::Banking::Mergers and acquisitions
Issue Date: 1999
Abstract: The purpose of this research study is to identify POSBank customers’ fears and concerns of the POSBank – DBS Bank merger, determine customers’ reactions to the merger and identify the factors that affect customers’ decision to continue banking relationship with POSBank. The dependent variable for this research study is customers’ decision to continue banking relationship with POSBank.
URI: http://hdl.handle.net/10356/10970
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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