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Title: Assessing the competitive advantage of Carrefour in Singapore.
Authors: Lee, Mei Kuan.
Lew, Yean Yoon.
Soh, Shing Wyee.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1999
Abstract: Our research is motivated by the recent entry of Carrefour, the French hypermarket into the Singapore market. Intrigued by the novelty of the hypermarket concept, we sought to clarify our doubts regarding the retail format and to identify the success factors behind it. Subsequently , we found out that as companies expand overseas, their competitive advantage will vary according to the different environmental forces shaping the host country.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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