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dc.contributor.authorSng, Mark Lyn Waien_US
dc.contributor.authorNah, Hwei Fangen_US
dc.contributor.authorNah, Hwei Fernen_US
dc.description.abstractThis Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Respondents perceived that the introduction of M1 has resulted in improvements in customer service, lowering of prices, and more frequent mobile phone related advertising and promotional campaigns.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor
dc.titleSingapore's mobile phone market : from a subscriber's perspectiveen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWang, Peimingen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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