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Title: Singapore's mobile phone market : from a subscriber's perspective
Authors: Sng, Mark Lyn Wai
Nah, Hwei Fang
Nah, Hwei Fern
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1999
Abstract: This Applied Research Project aims to obtain mobile phone subscribers' opinion of the two service providers as well as their perspective of the mobile phone market. The findings of the report indicate that subscriber perceived that there have been changes in the market with the entry of M1. Respondents perceived that the introduction of M1 has resulted in improvements in customer service, lowering of prices, and more frequent mobile phone related advertising and promotional campaigns.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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