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dc.contributor.authorChoo, Yu Zheng.en_US
dc.contributor.authorLee, Hui Ling.en_US
dc.contributor.authorLim, Diana Su Xian.en_US
dc.contributor.authorLin, Fiona Yan Xin.en_US
dc.description.abstractThe Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications-
dc.titleYouth Donor Club PR branding campaign.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKoch, Pamela Lynn Tremainen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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