Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1098| Title: | Youth Donor Club PR branding campaign. | Authors: | Choo, Yu Zheng. Lee, Hui Ling. Lim, Diana Su Xian. Lin, Fiona Yan Xin. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2006 | Abstract: | The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media. | URI: | http://hdl.handle.net/10356/1098 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ci06P155Cyz.pdf Restricted Access | Report | 34.6 MB | Adobe PDF | View/Open |
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.