Please use this identifier to cite or link to this item:
Title: Youth Donor Club PR branding campaign.
Authors: Choo, Yu Zheng.
Lee, Hui Ling.
Lim, Diana Su Xian.
Lin, Fiona Yan Xin.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2006
Abstract: The Youth Donor Club (YDC) was formed by the Singapore REd Cross in efforts to have youth donors contribute 80% of blood supply in Singapore. As a club, YDC needs to differentiate itself among others and shine in the crowd. The situational analysis carried forth the branding approach recommended by us to be undertaken by YDC. A public relations branding campaign was to blueprint the launch of YDC and build the foundations of YDC as a brand. Evaluation of the campaign was done via different method including urveys and analysis of new citizen media.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
  Restricted Access
Report34.6 MBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.