Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10994
Title: A study on the perceived service quality of the local retail banking industry
Authors: Mok, Nella.
Tan, Ghim Meng.
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 1998
Abstract: Research has shown that quality is a a factor that facilitates long-term survival in a highly competitive environment. As banks generally offer undifferential products, service quality becomes the primary competitive weapon. In line with Singapore's desire to become a world-class financial centre, there is thus a need for banks to assess their standings with regard to service quality. We seek to assess the service quality of the banks in Singapore and to identify any differences in expectations and perceptions between these two populations.
URI: http://hdl.handle.net/10356/10994
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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