Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10997| Title: | The study of consumer behavior towards purchasing electrical products in Singapore. | Authors: | Koh, Hwee Kiah. Ong, Mei Hoon. Yew, Ling Ling. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2000 | Abstract: | Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method. | URI: | http://hdl.handle.net/10356/10997 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_349.pdf Restricted Access | 123.63 kB | Adobe PDF | View/Open |
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