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Title: The study of consumer behavior towards purchasing electrical products in Singapore.
Authors: Koh, Hwee Kiah.
Ong, Mei Hoon.
Yew, Ling Ling.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: Using random sampling, we seek to find out the factors affecting Singapore consumers' buying behaviour towards electrical products. These factors include price, quality, design, the effects of country-of-origin, location preferences, influence of marketing and payment method.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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