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|Title:||Analysing the market potential for a cafe business in a neighbourhood shopping centre||Authors:||Cheong, Kenneth Swee Sze
Kam, Rhu Wei
Phang, Huey Wen
|Keywords:||DRNTU::Business::Management::Feasibility studies||Issue Date:||1999||Abstract:||This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire was designed to gather information on the coffee-drinking frequency of the respondents.||URI:||http://hdl.handle.net/10356/11001||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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