Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11001| Title: | Analysing the market potential for a cafe business in a neighbourhood shopping centre | Authors: | Cheong, Kenneth Swee Sze Kam, Rhu Wei Phang, Huey Wen |
Keywords: | DRNTU::Business::Management::Feasibility studies | Issue Date: | 1999 | Abstract: | This project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire was designed to gather information on the coffee-drinking frequency of the respondents. | URI: | http://hdl.handle.net/10356/11001 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_3493.pdf Restricted Access | 426.71 kB | Adobe PDF | View/Open |
Page view(s) 50
605
Updated on Dec 3, 2024
Download(s)
13
Updated on Dec 3, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.