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dc.contributor.authorCheong, Kenneth Swee Szeen_US
dc.contributor.authorKam, Rhu Weien_US
dc.contributor.authorPhang, Huey Wenen_US
dc.description.abstractThis project aims to analyse the market potential for a café business in a neighbourhood shopping centre. Jurong Point (JP) was used as the neighbourhood shopping centre and Coffee Club Xpress and Delifrance as benchmarks for our proposed marketing mix for the new business. A survey questionnaire was designed to gather information on the coffee-drinking frequency of the respondents.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Management::Feasibility studies
dc.titleAnalysing the market potential for a cafe business in a neighbourhood shopping centreen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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