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Title: Consumer behavior towards online shopping.
Authors: Koon, Jin Yu.
Liau, Hon Tiong.
Quek, Jeffrey Seow Kwang.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2008
Abstract: This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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