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https://hdl.handle.net/10356/11008| Title: | Consumer behavior towards online shopping. | Authors: | Koon, Jin Yu. Liau, Hon Tiong. Quek, Jeffrey Seow Kwang. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2008 | Abstract: | This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior. | URI: | http://hdl.handle.net/10356/11008 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_35.pdf Restricted Access | 344.35 kB | Adobe PDF | View/Open |
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