Please use this identifier to cite or link to this item:
|Title:||Consumer behavior towards online shopping.||Authors:||Koon, Jin Yu.
Liau, Hon Tiong.
Quek, Jeffrey Seow Kwang.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2008||Abstract:||This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior.||URI:||http://hdl.handle.net/10356/11008||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.