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Title: Frenz4Frenz youth empowerment campaign : promoting a new approach to fighting youth crime through peer-based interventions
Authors: Farin Salleh
Koh, Joanie Ru Yan
Luo, Yanqi
Tan, Donald Ying Hao
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2006
Abstract: The campaign promoted and raised awareness, among youths, of their untapped power to help peers at risk of committing crimes, and empowered youths to harness that power to positively influence and change their disenchanted friends’ lives for the better.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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