Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11042
Title: Public relations for law firms in Singapore
Authors: Ang, Lay Peng
How, Hwee Young
Tang, Yan Lin
Keywords: DRNTU::Business::Public relations
Issue Date: 2000
Abstract: The overall marketing effort generally requires both Public Relations (PR) and advertising. This study seeks to find out the extent to which PR can improve the public's perception and understanding of law firms in Singapore. It also explores advertising as a marketing technique in today's competitive legal environment.
URI: http://hdl.handle.net/10356/11042
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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