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Title: Power of branding in the computer industry.
Authors: Chew, Sze Yung.
Lam, Swee Kuin.
Li, Tze Jiun.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2000
Abstract: The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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