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https://hdl.handle.net/10356/11057
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chew, Sze Yung. | en_US |
dc.contributor.author | Lam, Swee Kuin. | en_US |
dc.contributor.author | Li, Tze Jiun. | en_US |
dc.date.accessioned | 2008-09-24T07:50:46Z | - |
dc.date.available | 2008-09-24T07:50:46Z | - |
dc.date.copyright | 2000 | en_US |
dc.date.issued | 2000 | - |
dc.identifier.uri | http://hdl.handle.net/10356/11057 | - |
dc.description.abstract | The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Advertising::Product | - |
dc.title | Power of branding in the computer industry. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Tan-Gan, Pauline Lay Hong | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_392.pdf Restricted Access | 458.9 kB | Adobe PDF | View/Open |
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