Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11089
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dc.contributor.authorLim, Karamae Tze Wenn.en_US
dc.contributor.authorOng, Jill Wei Ling.en_US
dc.contributor.authorWong, Meng Fatt.en_US
dc.date.accessioned2008-09-24T07:51:09Z-
dc.date.available2008-09-24T07:51:09Z-
dc.date.copyright2000en_US
dc.date.issued2000-
dc.identifier.urihttp://hdl.handle.net/10356/11089-
dc.description.abstractThe aim is to provide an insight into the key strategies of the players in the Singapore telecommunications industry, namely SingTel, M1 and StarHub. The time frame restricts the study from the time M1 enters the local scene to the period before StarHub's official launch. It is presented in a case study format to illustrate the strategic actions undertaken by the individual organisations, vis-a-vis their rivals, to ensure their long term survivability.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing-
dc.titleCompetition in the telecommunications industry & its effects on marketing strategy.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorDana, Teresa Elizabethen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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