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Title: A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
Authors: Ang, Mei San
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2002
Abstract: The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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