Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1110
Title: | A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile) | Authors: | Ang, Mei San | Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | Issue Date: | 2002 | Abstract: | The aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements. | URI: | http://hdl.handle.net/10356/1110 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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WKWSCI_IMPORT_2.pdf Restricted Access | 564.13 kB | Adobe PDF | View/Open |
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