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Title: Making sense of Vietnamese consumers in the casual wear market
Authors: Nguyen, Le Ha Trang
Nguyen, Thi Thu Thuy
Ta, Nguyen Thanh Thao
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2008
Abstract: With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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