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https://hdl.handle.net/10356/11110
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Nguyen, Le Ha Trang | en_US |
dc.contributor.author | Nguyen, Thi Thu Thuy | en_US |
dc.contributor.author | Ta, Nguyen Thanh Thao | en_US |
dc.date.accessioned | 2008-09-24T07:51:21Z | |
dc.date.available | 2008-09-24T07:51:21Z | |
dc.date.copyright | 2008 | en_US |
dc.date.issued | 2008 | |
dc.identifier.uri | http://hdl.handle.net/10356/11110 | |
dc.description.abstract | With Focus Groups Interviews as the main research approach, this project aims at providing a comprehensive understanding of Vietnamese consumers in the casual wear market. From this understanding, marketing implications and recommendations are discussed further. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing::Consumer behavior | |
dc.title | Making sense of Vietnamese consumers in the casual wear market | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | McGovern, Ian | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
NBS-REPORTS_44.pdf Restricted Access | 202.43 kB | Adobe PDF | View/Open |
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