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Title: Training the sales force in Singapore : a comparative study of international and local retailers
Authors: Foo, Sharyn Su Hui.
Lam, Yen Ling.
Sim, Adeline Ching Ju.
Keywords: DRNTU::Business::Management::Personnel management
Issue Date: 2000
Abstract: This study investigates the differences between international and domestic retailers, identifying factors related to training which contribute to customers' perception that international retailers are superior to domestic retailers. Upon analysing these differentiating factors, we then explained the differences between the above-mentioned retailers in terms of organisational structure, attitudes of employess, training procedures etc.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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