Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11119
Title: Involvement and its marketing implications in female products
Authors: Ng, Soo Khim
Tia, Lew Yong
Wan, Yin Yoke
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: This paper identifies the role that involvement plays in females' purchase behavior and identifies the implications for marketers of these products.
URI: http://hdl.handle.net/10356/11119
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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