Please use this identifier to cite or link to this item:
Title: Involvement and its marketing implications in female products
Authors: Ng, Soo Khim
Tia, Lew Yong
Wan, Yin Yoke
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: This paper identifies the role that involvement plays in females' purchase behavior and identifies the implications for marketers of these products.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
120.84 kBAdobe PDFView/Open

Page view(s)

Updated on Nov 29, 2020

Download(s) 50

Updated on Nov 29, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.