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dc.contributor.authorKoh, Daphne Mui Kiang.en_US
dc.contributor.authorNg, Rina Hui Ling.en_US
dc.contributor.authorCheong, Yi Ling.en_US
dc.description.abstractThe project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::International business::Retail::Franchises-
dc.titleStandardisation in international franchising.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorMcGovern, Ianen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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