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Title: Standardisation in international franchising.
Authors: Koh, Daphne Mui Kiang.
Ng, Rina Hui Ling.
Cheong, Yi Ling.
Keywords: DRNTU::Business::International business::Retail::Franchises
Issue Date: 2000
Abstract: The project examines the extent of standardisation using a highly standardised market entry, franchising. It investigates the impact of market considerations,namely target market, competition and environmental factors have on the level of standardisation of the marketing mix and its components.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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