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Title: Consumers' perception of organic food in Singapore : now and future
Authors: Ng, Mee Eng
Leung, Kum Ping
Ang, Poey Hoon
Keywords: DRNTU::Business::Marketing::Product management
Issue Date: 2000
Abstract: This study aims to find out Singaporeans' perception of and attitude towards Organic Food. This would help to provide insights for future Organic Food market development, with regards to its popularity and market potential. Overall, there is general acceptance for Organic Food in Singapore, but we still need to look into areas of availability, labeling, and pricing in order to achieve the same widespread phenomenon of Organic Food in the West.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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