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https://hdl.handle.net/10356/11131| Title: | Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry | Authors: | Chew, Pei Ling Tan, Geraldine Wei Fang Ang, Kah Hui |
Keywords: | DRNTU::Business::Marketing | Issue Date: | 2000 | Abstract: | This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study. | URI: | http://hdl.handle.net/10356/11131 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_459.pdf Restricted Access | 1.79 MB | Adobe PDF | View/Open |
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