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Title: Influences of Country of Origin (COO) and branding on product evaluation : a case study of the international cruise industry
Authors: Chew, Pei Ling
Tan, Geraldine Wei Fang
Ang, Kah Hui
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: This study examines the effects of both brand and country of origin effects on the quality perception, attitude and purchase intention of cruise ship consumers. Royal Caribbean Lines and Star Cruise were used in the case study.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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