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https://hdl.handle.net/10356/11134
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Kheng Nee. | en_US |
dc.contributor.author | Soh, Tiong Bee. | en_US |
dc.contributor.author | Gin, Edmund Hoon Aik. | en_US |
dc.date.accessioned | 2008-09-24T07:51:35Z | - |
dc.date.available | 2008-09-24T07:51:35Z | - |
dc.date.copyright | 2000 | en_US |
dc.date.issued | 2000 | - |
dc.identifier.uri | http://hdl.handle.net/10356/11134 | - |
dc.description.abstract | This research explores in-home buying behaviour across two different mediums, television and the Internet. It examines the behaviour by variables namely, perceived risk, perceived convenience and likelihood of purchase across different demographic and psychographic groups. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business | en_US |
dc.title | Exploratory study of media buying behaviours : a non-store retailing comparative study. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Low, Peter Issac Siow Siam | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_461.pdf Restricted Access | 190.6 kB | Adobe PDF | View/Open |
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