Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11134
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dc.contributor.authorLee, Kheng Nee.en_US
dc.contributor.authorSoh, Tiong Bee.en_US
dc.contributor.authorGin, Edmund Hoon Aik.en_US
dc.date.accessioned2008-09-24T07:51:35Z-
dc.date.available2008-09-24T07:51:35Z-
dc.date.copyright2000en_US
dc.date.issued2000-
dc.identifier.urihttp://hdl.handle.net/10356/11134-
dc.description.abstractThis research explores in-home buying behaviour across two different mediums, television and the Internet. It examines the behaviour by variables namely, perceived risk, perceived convenience and likelihood of purchase across different demographic and psychographic groups.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Businessen_US
dc.titleExploratory study of media buying behaviours : a non-store retailing comparative study.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLow, Peter Issac Siow Siamen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.grantfulltextrestricted-
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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