Please use this identifier to cite or link to this item:
Title: Investigating service preferences in air travel : a gender perspective.
Authors: Gozali Jourdan.
Tan, Stephanie Hui Ling.
Wong, Valerie Shi Kam.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
310.94 kBAdobe PDFView/Open

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.