Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11135
Title: Investigating service preferences in air travel : a gender perspective.
Authors: Gozali Jourdan.
Tan, Stephanie Hui Ling.
Wong, Valerie Shi Kam.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis.
URI: http://hdl.handle.net/10356/11135
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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