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|Title:||Investigating service preferences in air travel : a gender perspective.||Authors:||Gozali Jourdan.
Tan, Stephanie Hui Ling.
Wong, Valerie Shi Kam.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||This study investigates the possibility of service preference divergence between the two sexes in air travel. Questionnaire survey was administered and the data collected was analysed using Discriminant Analysis.||URI:||http://hdl.handle.net/10356/11135||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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