Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChan, Yun Ying.en_US
dc.contributor.authorLau, Hoi Lam.en_US
dc.contributor.authorTan, Chern Chee.en_US
dc.description.abstractAs Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understand their products but their customers better too.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Industries and labor-
dc.subjectDRNTU::Business::Information technology::Mobile commerce-
dc.titleMobile services industry in Singapore : a new entrant's perspective.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorWan, Chew Yoongen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
  Restricted Access
816.64 kBAdobe PDFView/Open

Page view(s) 50

Updated on Jan 23, 2021


Updated on Jan 23, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.