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https://hdl.handle.net/10356/11137Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Chan, Yun Ying. | en_US |
| dc.contributor.author | Lau, Hoi Lam. | en_US |
| dc.contributor.author | Tan, Chern Chee. | en_US |
| dc.date.accessioned | 2008-09-24T07:51:37Z | - |
| dc.date.available | 2008-09-24T07:51:37Z | - |
| dc.date.copyright | 2000 | en_US |
| dc.date.issued | 2000 | - |
| dc.identifier.uri | http://hdl.handle.net/10356/11137 | - |
| dc.description.abstract | As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understand their products but their customers better too. | en_US |
| dc.rights | Nanyang Technological University | en_US |
| dc.subject | DRNTU::Business::Industries and labor | - |
| dc.subject | DRNTU::Business::Information technology::Mobile commerce | - |
| dc.title | Mobile services industry in Singapore : a new entrant's perspective. | en_US |
| dc.type | Final Year Project (FYP) | en_US |
| dc.contributor.supervisor | Wan, Chew Yoong | en_US |
| dc.contributor.school | College of Business (Nanyang Business School) | en_US |
| item.fulltext | With Fulltext | - |
| item.grantfulltext | restricted | - |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_464.pdf Restricted Access | 816.64 kB | Adobe PDF | View/Open |
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