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Title: Mobile services industry in Singapore : a new entrant's perspective.
Authors: Chan, Yun Ying.
Lau, Hoi Lam.
Tan, Chern Chee.
Keywords: DRNTU::Business::Industries and labor
DRNTU::Business::Information technology::Mobile commerce
Issue Date: 2000
Abstract: As Singapore continues to liberalize its info-communication industry, new entrants such as StarHub has to position its business units strategically to compete in the dynamic environment. In identifying the changes in perception and behavior, the Mobile Service Providers are not only able to understand their products but their customers better too.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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