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|Title:||The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.||Authors:||Heu, Ann Nee.
Soh, Yen Yen.
Tan, Su Hwei.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2000||Abstract:||Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category.||URI:||http://hdl.handle.net/10356/11160||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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