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Title: The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
Authors: Heu, Ann Nee.
Soh, Yen Yen.
Tan, Su Hwei.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2000
Abstract: Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category.
Schools: Nanyang Business School 
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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