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|Title:||Comparative marketing analysis between major mobile phone service providers in Singapore from 1997 to 1999||Authors:||Lim, Beng Meng
Chow, Suet Ling
Lai, Huey Wen
|Keywords:||DRNTU::Business::Marketing||Issue Date:||2000||Abstract:||This project is doing a comparative marketing analysis on the major mobile phone service providers,namely SingTel and MobileOne.In-depth research is being done on their four 'P's; promotion, place, product and pricing strtegies. This is done along with a brief overview of the telecommunications industry in singapore.||URI:||http://hdl.handle.net/10356/11167||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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