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Title: Comparative marketing analysis between major mobile phone service providers in Singapore from 1997 to 1999
Authors: Lim, Beng Meng
Chow, Suet Ling
Lai, Huey Wen
Keywords: DRNTU::Business::Marketing
Issue Date: 2000
Abstract: This project is doing a comparative marketing analysis on the major mobile phone service providers,namely SingTel and MobileOne.In-depth research is being done on their four 'P's; promotion, place, product and pricing strtegies. This is done along with a brief overview of the telecommunications industry in singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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