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Title: Brand equity as a predictor of market share.
Authors: Lim, Daphne Lian Eng.
Koh, Hwei Mei.
Loh, Eunice Puay San.
Keywords: DRNTU::Business::Advertising::Product
Issue Date: 2000
Abstract: The study addresses the issue of how brand equity can affect the market share of the company. Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity as a whole.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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