Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11172
Title: | Brand equity as a predictor of market share. | Authors: | Lim, Daphne Lian Eng. Koh, Hwei Mei. Loh, Eunice Puay San. |
Keywords: | DRNTU::Business::Advertising::Product | Issue Date: | 2000 | Abstract: | The study addresses the issue of how brand equity can affect the market share of the company. Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity as a whole. | URI: | http://hdl.handle.net/10356/11172 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_496.pdf Restricted Access | 230.45 kB | Adobe PDF | View/Open |
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