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Title: Assessment of husbands' influence in grocery products purchasing.
Authors: Cheong, Kin Fang.
Goh, Phit Yen.
Soh, Xiu Hui.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 2000
Abstract: Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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