Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/11173| Title: | Assessment of husbands' influence in grocery products purchasing. | Authors: | Cheong, Kin Fang. Goh, Phit Yen. Soh, Xiu Hui. |
Keywords: | DRNTU::Business::General::Social aspects | Issue Date: | 2000 | Abstract: | Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers. | URI: | http://hdl.handle.net/10356/11173 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_497.pdf Restricted Access | 658.32 kB | Adobe PDF | View/Open |
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