Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11175
Title: Exploratory studies of MTV Asia : a marketing cmmunications perspective.
Authors: Chan, Charmaine Pin Ping.
Kuo, Lay Ing.
Keywords: DRNTU::Business::Marketing::Communication
Issue Date: 2000
Abstract: This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young Singaporeans are generally neutral towards the MTV concept as opposed to the extreme feelings portrayed by the American counterparts.
URI: http://hdl.handle.net/10356/11175
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_499.pdf
  Restricted Access
340.26 kBAdobe PDFView/Open

Page view(s)

205
Updated on Nov 26, 2020

Download(s) 20

2
Updated on Nov 26, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.