Please use this identifier to cite or link to this item:
Title: Applying strategic management to a family - based small medium enterprise : a case study on Yip Fung Tranding Co
Authors: Ceminata Salim
Henri Sentosa
Kwa Temmy Susanta
Poh, Zhong Hong
Keywords: DRNTU::Business::Operations management::Family owned business enterprises
Issue Date: 2008
Abstract: We aim to provide strategic management analyses to a Small Medium Enterprise (SME). Studies have shown that long-term strategic planning contributes to the success of a family business. Small businesses that engage in outsider-based strategic planning also experienced significantly higher levels of effectiveness. Specifically, we aim to provide operational improvements as well as explore the limitations that a family based SME faces.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
1.86 MBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 23, 2020

Download(s) 50

Updated on Nov 23, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.