Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/11177
Title: Applying strategic management to a family - based small medium enterprise : a case study on Yip Fung Tranding Co
Authors: Ceminata Salim
Henri Sentosa
Kwa Temmy Susanta
Poh, Zhong Hong
Keywords: DRNTU::Business::Operations management::Family owned business enterprises
Issue Date: 2008
Abstract: We aim to provide strategic management analyses to a Small Medium Enterprise (SME). Studies have shown that long-term strategic planning contributes to the success of a family business. Small businesses that engage in outsider-based strategic planning also experienced significantly higher levels of effectiveness. Specifically, we aim to provide operational improvements as well as explore the limitations that a family based SME faces.
URI: http://hdl.handle.net/10356/11177
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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